EXPERIENCE              

FREELANCE WRITER — Digital copywriting and editing, New York, NY                                                                      5/2016-present    

  • Write compelling advertising, social media and email copy for HBO, Kiehl’s, Gap and more

  • Ideate, execute and pitch new concepts for beauty, skincare and fashion brands

  • Craft original website copy for new e-commerce startups as well as established brands

  • Develop in-depth tone of voice style guides to establish and define brands

  • Write magazine and in-store advertising copy

ONE KINGS LANE — Lifestyle brand and online retailer, New York, NY                                                                         9/2014-1/2016

Editor                                         

  • Wrote engaging, on-brand editorial copy for sales events and site banners

  • Oversaw editorial content for categories and strategically planned future stories

  • Created compelling seasonal stories around products and themes

  • Wrote articles for One Kings Lane style blog

  • Led weekly meetings with copy and editorial teams

  • Worked closely with merchandising and buying teams to execute successful events

Manager, Copy Team                                                                                                                                                          9/2012-9/2014

  • Creatively named daily sales events

  • Wrote engaging, concise, and on-brand product copy

  • Liaised with design, edit, customer service, and programming teams to execute consistent and best methods of communication

  • Managed team of 7 copywriters as well as a team of freelancers

  • Ran weekly team meetings

  • Tracked copy team budget

  • Problem-solved to develop and improve team practices and technology tools

Copywriter                                                                                                                                                                                12/2011-9/2012

  • Wrote clear, evocative product copy for daily sales

  • Creatively shaped sales events by interacting with the buying team

  • Met weekly with merchandising team to develop and name sales

  • Reported on and handled special projects

  • Provided editorial assistance, including proofreading and writing

  • Fact checked product information

BEDFORD/ST. MARTIN’S — College textbook publisher, New York, NY                                                            

Market Development Assistant                                                                                                                                           12/2009-12/2011

  • Created market development campaigns to drive textbook adoptions

  • Wrote and developed creative content to promote textbooks

  • Organized and implemented professional development conferences across the U.S.

RAAB ASSOCIATES — Children’s books marketing firm, Chappaqua, NY

Associate Publicist                                                                                                                                                                  4/2009-11/2009

  • Wrote press releases and built relationships with media contacts

EDUCATION

TUFTS UNIVERSITY, Medford, MA

B.A. cum laude in English, minor in communications                                                                                                                      May 2008